Ready, Fire, Aim.
I don’t know if there is a public access link to that video but I sure hope there is so I can watch it years from now and feel the same excitement I felt last week. As I watched it, I felt like I was back in IBC, learning from Brother Kent Lundin. This course wasn’t available to me then but I remember him mentioning rumblings of it. It excited me then, but I didn’t have the wherewithal to pursue it correctly. Hopefully I do now, and stick with it. A big part of my problem has been that I recognized that I didn’t know it all. But the whole point of this video is to accept that you don’t have all the answers and go for it anyway. You’ll figure it out when you figure it out.
Online Businesses Don’t Have to Sell a Product
It took reading the case study and doing the Demand & Competition research for me to realize that you can make money from an information website just as easy as selling a physical product. I still have my heart set on drop shipping a product, but definitely want to give an informational site a try. Actually I’d like to give a lot of the Business Models a try as found on the following website.
These first two links, I think I will wear out the link referencing them so often:
And then just a good reminder of old Russell Brunson’s formula:
Keyword Planner - DEMAND AND COMPETITION
The piece of data that swayed my was using the keyword planner
to see that ‘chess’ generates something like 800k US searches per month, most of which are low competition. VS ‘snowboard’ which had closer to 200k US searches per month which were mostly medium or high competition. Now you might not make a lot of money selling a chess board but most people weren’t searching to buy anyways, they are searching for tips and tricks.
Perspective with the Keywords
The keyword planner has always been a hangup for me because I didn’t feel like I knew the metrics enough to understand what the numbers were telling me. Well, a chat session with Brother Poole helped me realize, its pretty simple, you just have to give the numbers some perspective. He shared the following analogy with me after I asked him, “is that a lot of searches”:
Is a plane flying 64 miles per hour going fast? Well, if it is a plastic, radio controlled toy plane that is only 3’ across, then yes, its is zipping through the air. But if a fighter jet is going 64 miles per hour, it probably won’t even be able to get off the ground.
No one is buying ukuleles in Rexburg, but people are searching for them in Hawaii.
Keep in mind traditional marketing ideas. How many people are looking for it, how many people do I need to have buy it? What percentage of that. 100% arent going to buy. I don’t know a good conversion rate yet but I’m guessing its in the single digits as you will only get a portion of people to click, and then only a fragment of those people will buy.
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