Videos and Readings:
Google AdWords Intro - (has a tip on how to view your ads to make sure they are appearing)
Questions for assignment:
- What geographic locations do you want your ad to show in? Why?
- I went with American
- What devices do you want your ad to show on? Why?
- Did you choose automatic or manual bidding options? Why?
- What is your daily budget? Why?
Other links:
QUESTIONS I NEED TO RESEARCH MORE:
Automatic Bidding - what are the pros and cons?
How to choose good key words:
- Use keywords that are 2-3 words long
- don't make them too generic or too specific
- Use negative keywords
- Use Keyword Tool
Choosing & Organizing Keywords
I'm a little scatterbrained on this. I manage to come up with a big list of keywords but need to get better at organizing them by products and also by themes.
The following links were the links for the reading. I will probably want to reference this a few more times to get the gist of it and make sure I know what I am doing.
I'm a little scatterbrained on this. I manage to come up with a big list of keywords but need to get better at organizing them by products and also by themes.
The following links were the links for the reading. I will probably want to reference this a few more times to get the gist of it and make sure I know what I am doing.
Readings:
Again, I need to review list building to make sure I'm not over doing it or overlooking something. One thing in particular to research is broad vs specific.
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