Lesson 7 Reflection - Ads & Ad Groups

Ads & Ad Groups

Standard Text Ad consists of:
HEADLINE
web address
detail
detail

Keywords in the Title or Headline appear in BOLD

The different types of ads:
Text ads, 
Dynamic Search Ads, 
Product Listing Ads, 
specialized-searched ads, 
WAP mobile ads, 
and ads that can run only on the Display Network


Successful Ad Tips:
Highlight what makes your business, product, or offer unique
Include prices, promotions, and exclusives
Tell your customers what they can do
Include at least one of your keywords in your ad text
Match your ad to your landing page
Appeal to customers viewing your ad on a mobile device
Experiment - at least 4 ads per group
Capitalize the first letter of each word in the title of your ad

Be relevant
Be Specific
Include a call to action.

Use Keyword insertion
{keyword:default text}


Organization:
Campaign
Ad Group
Ads & Keywords

A common method for organizing an AdWords account is to organize it the way your website is structured, with each ad group representing a different page or category on your site.

• Many accounts are best organized by creating one campaign with several ad groups, two or three ads, and 10-35 keywords within each ad group.

Readings and Videos:

Create a New Text Ad

The Components of a Text Ad

Tips of Create Successful Text Ads

Writing Ads that Attract Customers

References:

AdWords Policy Center

Text Ads

31 Killer writing AdWords Ads Tips and/or

12 Tips To Writing Effective Google Adwords Select Ads

Short Sentences Sell: How to Make a Big Bang with Little Words and/or

Google AdWords Intensive <---- Bro Poole

SearchEngineMarketingBlog on Dynamic Keyword Insertions 

Searchenginejournal on Ad writing

Why has Google Suspended My AdWords Affiliate Campaign?

Google AdWords $75 free trial

Finding your first Ads. Making sure they are running properly:
https://support.google.com/adwords/answer/1704360



Questions for Poole:
I'd like to see the different websites everyone in the class has come up with. Could we have a discussion board where every lists their URL?

How to turn off Display on mobile devices. "Device preference" setting to "mobile"

Search vs Display Network ads?
+CAMPAIGN v button - 5 different campaign options.

To Stretch our money in this learning experience, do you recommend multiple campaigns, or just one...?

Default Max. CPC = auto: $0.01 answer: not enough info. Will update once I start running my campaign.


Lessons from Office Hours:

Need to setup AUTOMATIC RULES to ensure we don't get charged more than we are prepared to spend.

If I was to manage multiple accounts, you can ask for an Agency Account.

Look into google's desktop tool for adwords.

Google match type for examples (check this to make sure I'm right):
https://support.google.com/adwords/answer/2497836?hl=en
"wheatgrass" phrase match - exact somewhere in the phrase
[wheatgrass]  exact match - nothing more or less
wheatgrass  Broad Match - anything that is even remotely related DONT USE except at first to get ideas
+wheatgrass Broad Match Modifier -contains the modified term or close variations but not synonyms in any order

-kits negative key word - searches without the term

MAKE SURE...Only use ONE search term per ad group. else google will shut down your account.
Download them to excel, sort and highlight duplicate values.

Google Support:
1-866-2-Google