Match type matters. Exactly matching what they search for gets you a bonus. So you need to have three versions of every keyword in your ad campaign (don't use broad match, gives google too much freedom):
Modified Broad: +wheatgreass +smoothie
Phrase??: "wheatgrass smoothie"
Exact??: [wheatgress smoothie]
To get source keyword list:
Ad Campaign > Keywords > Details >SearchTerms ALL
download and print list, then highlight the ones you don't want and go add them to the campaigns negative key words.
Don't let keywords compete from one adgroup to the next. Make sure adgroups are very specifice so their wouldn't need to be any overlapping keywords.
two different match types of the same word are actually looked at as different keywords.
Display network (done using Adsense): As a site owner, I offer a set amount of space for google to put whatever they want in it to advertise. This content will reflect my sites content.
Need about 20k monthly visitors to make it worth while.
Google Remarketing - this is the cookies deal that I search for a kids book on amazon then every other site i ever go to advertises that kids book to me.
Enabled Ad Group at 5:15 PM on Saturday March 1, 2014
Split Testing - incredibly difficult
Google: Google Analytics Experiments
Click on: Content experiment - google help
Conversion Tracking, next week
Homework:
Readings:
Quality Score --- This is going to be important. List of ways to improve it!!!
Expected Clickthrough Rate
Ad Relevance
Landing Page Experience
Improve your Ad Quality
Short Video that Summarizes Quality Score
Ad Relevance
Landing Page Experience
Improve your Ad Quality
Short Video that Summarizes Quality Score
CLICK ON THESE:
Advanced Preparation:
- Run through end of lesson 12 April 4th Last day to run it.
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